The 90-90-1 Rule


I came across a really cool idea today, and I want to share it.

I love learning strategies from other people that have helped them to live exceptional lives, and when I hear about a new strategy I like to test it.  This process makes my life engaging, and it ensures that I am never stagnant and that I’m always growing.

This idea is from Robin Sharma, who I’ve been following and reading for several years. Robin left his career as a lawyer to become a writer and a leadership consultant.  So although I don’t know him personally, I’ve always been inspired by his story (since I also left law to pursue a different career and become a writer) and I’ve quite enjoyed his advice and books.  I would love to be as successful in my writing as Robin has been in his.  He is the author of multiple best selling books including (among others) The Monk Who Sold His Ferrari, The Greatness Guide and The Leader Who Had No Title .

Here is the advice that I came across today on his blog, he calls it the “90 – 90 – 1 Rule”

For the next 90 days, devote the first 90 minutes of your work day to the one best opportunity in your life. Nothing else. Zero distractions. Just get that project done. Period.

This seems like a really effective way to smash resistance and move forward on something that is meaningful.  It also seems like a great way to confront procrastination.

Many times in life, the thing that we really want to do takes a back seat to the things that we feel we must do.

However the trap is that the things that we think that we must do, aren’t always real musts. They are based on our perceptions and often our fears.  So a lot of the time our “musts” simply just become the day to day “to dos”. When this happens the “project” that has special meaning in our life gets put off, day by day.  We don’t give up on it, but we pacify ourselves by saying that we’ll get to it eventually.

Honestly, for me, the best thing that came from writing my book was simply a habit of sitting down each day, and taking small actions towards meaningful goals.

As elementary as that seems, this habit in application has had a profound effect on me.  That is why I like the essence of Sharma’s advice (put into my own words):

Cut out the noise, and when we FIRST start our day take substantive action on our most important project.


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