In Our Marketing, It’s Not About Us, It’s About Someone Else


its about your customer

I have a confession to make:

I get slightly annoyed when I am solicited, out of the blue, to “like” someone’s Facebook business page.  

I know that Facebook, has that default setting where, when we set up a page, it encourages us to send it out to our friends so that they can “like it”, and truth be told I bet I have been guilty of automatically engaging this option in the past, when I have set up pages, as well.

So I definitely don’t fault the many times I have been solicited (right now I have several hundred unanswered solicitations in my Facebook account).

I can assure you however that I have reformed my ways, as I now look at this concept from a much different angle. 

I think people just send it out without thinking (as I’m sure I did in the past).   We are living in the age where “more likes” is better than “less likes”.  More likes get the attention of the search engines.  That is what it’s all about….right?

Absolutely not

What it is all about is creating value for people.  It’s about creating something, or providing some type of good or service that people want.

Yes we want people to “like” our business page, but it is better to have earned the likes by adding value.

How can we add value?

  • Do a good job at what we do – go the extra mile;
  • Provide a good quality product, at a fair price, that people want to buy and tell their friends about;
  • Deliver what we say we are going to deliver, and deliver it on time;
  • Be a “content creator”, create something that is worthwhile that people want to share (it could be as simple as an idea, article, or video);
  • Repeat, repeat, repeat

Asking someone to “like” a page when we haven’t provided value to them, to me, is violating an unwritten code of business conduct.  When we ask someone to “like” our page without first doing one of the above, what we are really saying is:

It is about me.  It is about my page.  It is about my business.  

When we make it about the customer, they will probably “like” our page without us having to solicit it.  In any event, asking them for a “like” after we have done one of the above is perfectly acceptable in my opinion, in that we haven’t violated the unwritten code.

In business it isn’t about us.  It is about the customer.  It is about them.  We have to “earn” their “likes”. 

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