I just saw this video this morning, and I really like it.
I like it because of the message that I believe it is trying to convey. We notice at the end of the video Lebron’s commercial is part of Nike’s most recent hashtag campaign, #striveforgreatness. The commercial depicts a personal quest, and the happiness that comes when we put in our personal best.
I like the concept of “striving For greatness”; however, my interpretation of its meaning has dramatically changed, and I’m glad it has.
Growing up, throughout University, and into my early years as a lawyer, I interpreted “greatness” as a relative concept – meaning that we were “great” compared to other people. If I was able to achieve “more” than other people, or if I was “more successful” than other people, or “better at what I did” than other people, I would be great. I wanted to be great, it was something that drove me.
But truthfully, my pursuit of greatness made me depressed, as I was constantly striving, but always finding someone who I perceived as “better” than me. I wanted greatness, but since my definition of greatness was always in regards to other people, I never felt that what I did was good enough.
Over the last couple years I’ve completely changed my definition of “greatness”. I believe that it is 100% internal, not external. It has nothing to do with anyone else. It has everything to do with our own personal potential, and whether we are living up to that potential day by day.
The only reference that is necessary to determine greatness is the reference of our self, what others do is completely irrelevant. I really, really believe this right now, and as a result, I am in much greater control of my emotions, and I am able to create “self-contained” personally meaningful goals. It means nothing to me what others do, because I’m not in competition with anyone.
I believe that “striving for greatness” is nothing but the battle of the self against the self. There is no competition with anyone else. It is only a question of whether we are putting in our best, every single day. That is my new definition, and the definition that I’ll carry the rest of my life.
So I’m striving for greatness!