The Ten Most Important Things We’ve Done In Our Business: #8 Love What We Do

Life is much easier when you love what you do.

It is really that simple, and the reality is that, if you love what you do, and you are not just motivated by the “rewards” of what you may get from your actions, you are likely to do much better than someone who is only interested in the “end-game”.

The video above explains it all.  It is too hard otherwise.  Building a business, or for that matter doing anything unconventional, is just too hard if you don’t love what you do.  You have to be intrinsically motivated to continue doing what you do independent of any rewards.

When you love what you do staying up late working your business isn’t a sacrifice.  When you love what you do you aren’t overly concerned with short term setbacks or failures.  When you love what you do you are ACTIVELY WILLING to take a long run approach to your success because the journey itself is beneficial.

When you love what you do, you are able to create rewards for yourself, based on your own unique rules.

One of my favourite writers is psychologist Mihaly Csikszentmihalyi, author of the book Flow.  He suggests that those who are able to find rewards in “events of each moment” have a distinct advantage in life (mentally and emotionally speaking) over those who don’t.  He notes:

There is no question that to survive, and especially to survive in a complex society, it is necessary to work for external goals and to postpone immediate gratification.  But a person does not have to be turned into a puppet jerked about by social controls.  The solution is to gradually become free of societal rewards and learn how to substitute for them rewards that are under one’s own power…..The most important step in emancipating oneself from social controls is the ability to find rewards in the events of each moment.  If a person learns to enjoy and find meaning in the ongoing stream of experience, in the process of living itself, the burden of social controls automatically falls from one’s shoulders.  Power returns to the person when rewards are no longer relegated to outside forces.  

The ability to find joy in the journey, and truly love the ride, is the #8 most important thing that we have done in our business.

Let’s deal with reality for a moment.  Anything worth having is going to be hard to attain.  This is a brutal fact.  You don’t build a great business without effort and sacrifice, no matter what type of business you have.  You are going to have to fight, struggle, be scared, hustle and persist.  There is no shortcut.  Anyone who suggests otherwise is deceiving you.

But just because it is hard, and scary, doesn’t mean that it can’t be enjoyable too.  If you can’t find joy in the journey, then, like Steve Jobs noted above, you will likely quit.  I have seen it over and over and over again in our business.  The consultants who like what they do stick.  The consultants who are only in it for the money quit when the money doesn’t come as fast as they would like.

So what is it about our business that we love?

  • We love the products.  Literally.  Our house is a collage of wonderful smells.  Every single room.  As we speak I am warming Cider Mill in my office.  It is great.  Love of the products is a great place to start.  In a sales business, if you love what you are selling, then you are actually never selling it.  You are sharing it.  If people don’t like it, then no big deal. You are simply sharing something that makes your life better.  Nothing else.  No need for “selling”;
  • We love the organization and the relationships that with have with people.  We have made wonderful, lifelong friends through this business.  Without this business we wouldn’t have these friends, and our life wouldn’t be as rich and fulfilling;
  • We love the freedom to work from home, and the adventure that comes from taking risks, expanding internationally and continually refining what we do to make it better;
  • We love the notion of “mastery” applied to what we do.  We are constantly trying to learn how to be better and do more.  This perpetual source of learning is something that is truly enriching in our lives;
  • We love how our business brings out our creativity.  We are creative as we think of new ways to market.  We are creative as we build new trainings for our team, and systems for our business;
  • We love the social element of our business.  Meg is a party queen.  She loves doing parties, fairs and shows.  I love interacting with the team, doing my best to coach and inspire them, and giving them resources that can help them be successful;
  • We love mentors to others, we love watching people achieve goals, especially when they are dealing with depression or low self-esteem.  We love how our business can be, and often is, a vehicle for personal empowerment;
  • We love the chance that we have to travel the world and meet new people in amazing fun locations;
  • We love how this business makes us brave.  It gets us out of our comfort zone.  We’ve learned that a “comfort zone” is really just a “deception zone” as all the fun (and growth) happens when you step outside of it.

I could go on.  The reality is that when you love what you do, you will throw your heart into it.  When you throw your heart into it you will work harder, and longer, and won’t give up as easily.  When you throw your heart into it, you won’t be concerned about failure and momentary setbacks, and when you throw your heart into it you will be much more resilient – perhaps the most important long term element for success.

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