You are out doing sales or marketing your product or service. You create value, you listen, you build relationships, you show interest in others. Eventually you will have the chance to tell someone about your product or the business opportunity. The person will be interested and ready to listen.
Never forget this critical point:
It’s not about you! It’s never been about you. It’s about them.
Make sure you always remember that when it comes to sales, it is always about them. You don’t sell. You can’t make a sale. They buy. They have control. You can only present the context in which a sale takes place. So present your product or service in a way that highlights the benefit to them!