Why are you in your business?
Is it just to make money for yourself?
That’s not inspiring to others.
Your WHY needs to be about more than just self-directed ends.
If you want loyal customers and raving fans, your business needs to be about others.
You need to clearly determine WHY your business exists, with others in mind.
What is the empowering story that you are telling others through your business?
What is the hope and inspiration you are giving to others by doing what you are doing?
People aren’t interested in what you are doing / selling / offering. They are interested in WHY.
Why connects, why inspires, why influences. The better you can communicate WHY people should be interested in what you are doing, the better your business will be.
Have you figured out your WHY – outside of yourself?