There is a simple, but very real, principle that all great businesses master.
If you are in business you cannot avoid it. It exists independent of you; therefore you must embrace it.
Here is the law: your success is directly determined by how many people you add value to, and further by the amount of value that you add to them.
How does this this law apply? The more customers you have, and the better you serve them, the healthier your business will be.
So if you want to succeed at business, then you have to find ways, every single day, to add massive value to others.
Start with your customers. In what ways can you add more value to them? In what ways can you make yourself or your business memorable so that not only will they want to come to you again and give you repeat business, but also they will want to refer their friends to you.
Everything in business is about adding value to someone else. This is business simplified. There is an exchange of value. A customer will part with their hard earned money if they find value in your product or service. You can best distinguish yourself from your competitors on the basis of value. Are you providing this value?
Are you working each day to increase this value? Build this into a habit and you will find great results.