The Art of Stopping

What do you need to STOP doing to achieve your goals?

When we think about goal setting we often focus on the “action” or “doing” side. There is good reason for this. Actions always lead to results.

However not all actions are equal. Just because your have a big “to do” list” doesn’t mean that you are taking meaningful steps in the right direction.

Just because you are BUSY in your business doesn’t mean that you are effective in your business. Sometimes the best thing you can do to move you closer to your goals is to STOP doing actions that aren’t effective.

Apple Computers is famous for rejecting a variety of products so that they could become a market leader in only a handful of products. This allowed them to become one of the most profitable companies in the world.

So take inventory of your actions. There are probably a lot of things that you do that aren’t contributing to your business in a real way. If they aren’t then downsize how much you do them, or cut them out all together. If you are engaging in a business building activity that has never ever brought you business, but you do it out of habit, or you don’t know what else to do, then simply stop doing it and come up with a new strategy.  Talk to someone who has accomplished what you are hoping to accomplish.  Model what they do.  Sometimes we fool ourselves. No matter how hard you work, you will make little progress towards your goals if you are taking ineffective actions.

Also, some of the most effective actions that you can take are the ones that you may avoid because they are scary (for example talking to new people about the business, calling old   customers on the phone when you haven’t talked to them for a while). This is definitely something Meghann and I have discovered. The easiest actions don’t often bring the best results, but the hardest actions (like telephone calls) often do.

So don’t just take action, make sure your actions are effective, and learn to STOP doing things that aren’t bringing you closer to your result.

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